Post by account_disabled on Mar 11, 2024 21:09:42 GMT -6
The So the first thing I do is add my competitors blogs to my RSS reader. I prefer Feedly and Ill get into why a bit later. Same with retailers blogs but also their press rooms. Many corporations have RSS feeds of their press releases that you can subscribe to. Honestly I find the press release feeds much more interesting since corporate blogs tend to be more oriented towards BC sales. Press releases on the other hand are more for the media and include announcements like describing their plans for the holiday shopping season. Theyre also a fantastic source of executive quotes.
Subscribing to newsletters Next up Im signing up to the competitions newsletters. This is Europe Cell Phone Number List always fairly simple of course. You just visit the site and sign up. But why do this when youre already watching their blogs and press releases in RSS Well email is an intriguing channel. Its most often a sales channel but depending on the vertical you might get something thats somewhere in the middle between sales and corporate news. If theres a signature pay attention to who is signing to spot organizational changes. Its always good to know when people at competing brands move on.
Ill dive into that a bit more later. Particularly for competitors pay attention to the delay between news hitting their blog or press release and when it shows up in email. get an email out to your own subscribers sooner Intermediate More complex and less obvious Monitoring specific pages for updates But what do you do when your competitors blog or retailers press room doesnt have an RSS feed Or if all you want to know is when a particular page on their website is updated My secret weapon for these situations is a Chrome extension called Page Monitor. Any time Page Monitor detects a change to the page you tell it to watch you get an.
Subscribing to newsletters Next up Im signing up to the competitions newsletters. This is Europe Cell Phone Number List always fairly simple of course. You just visit the site and sign up. But why do this when youre already watching their blogs and press releases in RSS Well email is an intriguing channel. Its most often a sales channel but depending on the vertical you might get something thats somewhere in the middle between sales and corporate news. If theres a signature pay attention to who is signing to spot organizational changes. Its always good to know when people at competing brands move on.
Ill dive into that a bit more later. Particularly for competitors pay attention to the delay between news hitting their blog or press release and when it shows up in email. get an email out to your own subscribers sooner Intermediate More complex and less obvious Monitoring specific pages for updates But what do you do when your competitors blog or retailers press room doesnt have an RSS feed Or if all you want to know is when a particular page on their website is updated My secret weapon for these situations is a Chrome extension called Page Monitor. Any time Page Monitor detects a change to the page you tell it to watch you get an.